KYLA GU
BRANDING / GRAPHIC / MOTION / DIGITAL DESIGNER
BASED IN LONDON
BRANDING / GRAPHIC / MOTION / DIGITAL DESIGNER
BASED IN LONDON︎︎︎ LINKEDIN
︎︎︎ INSTAGRAM
︎︎︎ KYLAGU0306@GMAIL.COM
ABOUT
KYLA GU IS A LONDON-BASED GRAPHIC, BRAND, AND TRANSMEDIA DESIGNER WITH OVER THREE YEARS OF EXPERIENCE. BORN IN GUANGZHOU, CHINA, SHE HAS DEVELOPED A ROBUST FOUNDATION IN DESIGN PRINCIPLES AND TECHNIQUES, COMBINED WITH A PASSION FOR CREATING IMPACTFUL VISUAL EXPERIENCES. SPECIALIZING IN COMPREHENSIVE BRAND IDENTITIES, SHE EXCELS AT CRAFTING VISUAL NARRATIVES THAT RESONATE DEEPLY WITH TARGET AUDIENCES.
KYLA'S EXPERTISE SPANS MULTIPLE FACETS OF DESIGN, INCLUDING CREATIVE CODING, MOTION DESIGN, AND 3D, ALLOWING HER TO EXPLORE AND EXPAND THE BORDERS OF GRAPHIC DESIGN. HER PROFICIENCY IN TYPOGRAPHY ENSURES THAT SHE EFFECTIVELY CONVEYS BRAND MESSAGES THROUGH CAREFULLY CRAFTED AND AESTHETICALLY PLEASING LAYOUTS. ADDITIONALLY, HER SKILLS IN MOTION DESIGN BRING BRANDS TO LIFE, CREATING ENGAGING AND IMMERSIVE VISUAL EXPERIENCES.
IN DECEMBER 2022, KYLA COMPLETED HER MASTER'S DEGREE IN GRAPHIC BRANDING AND IDENTITY FROM THE LONDON COLLEGE OF COMMUNICATION, UAL. DURING HER STUDIES, SHE SPECIALIZED IN BRANDING CREATIVITY AND EXPRESSION, FURTHER HONING HER SKILLS. CURRENTLY, KYLA IS A GRAPHIC DESIGNER AT LANDOR, WHERE SHE CONTINUES TO PUSH THE BOUNDARIES OF DESIGN AND INNOVATION.
EXPERIENCE
LONDON
LANDOR
04/2023
–
PRESENT
MID-WEIGHT
GRAPHIC DESIGNER
ACHIEVEMENT
/ UTILIZED BRAND STRATEGY KNOWLEDGE AND ADOBE SOFTWARE SKILLS IN MAKING VISUAL CONTENT FOR FORTUNE 500 BRANDS INCLUDING PWC, BAT, BP.
/ CRAFTED COMPELLING DESIGNS THAT SEAMLESSLY EXTEND ACROSS MULTIPLE PLATFORMS AND MEDIA, ENSURING CONSISTENT BRAND MESSAGING AND ENGAGEMENT.
DUBAI
PEEC
12/2022
–
PRESENT
CONTRACT
VISUAL DESIGNER
ACHIEVEMENT
/ DEVELOPED A STRONG WORKING KNOWLEDGE OF THE CLIENT'S BRAND, ENSURING BRAND STANDARDS WERE UPHELD AND BRAND EXPOSURE WAS INCREASED.
/ PRODUCED A VARIETY OF MATERIAL PRODUCTS FOR THE BRAND AND PARTICIPATED IN THE DESIGN OF THE BRAND'S ECO-FRIENDLY CAR IN CO-OPERATION WITH THE DUBAI GOVERNMENT.
LONDON
JACK RENWICK STUDIO
12/2022
–
02/2023
INTERNSHIP
GRAPHIC DESIGNER
ACHIEVEMENT
/ PARTICIPATED IN THE BRAND STRATEGY AND RESEARCH PHASE OF THE PROJECT INCLUDING THE COMPLETION OF BRAND STORY AND BRAND NAMING.
/ EXPLORATED STUDIO WEBSITE FOR DIFFERENT PERSPECTIVES.
/ EXPLORATED STUDIO WEBSITE FOR DIFFERENT PERSPECTIVES.
LONDON
TTASSELLAB
06/2022
–
08/2022
FREELANCE
VISUAL DESIGNER
ACHIEVEMENT
/ CREATED DESIGNS AND CONCEPTS FOR THE BRAND BOOK BASED ON ADVANCED KNOWLEDGE OF TYPOGRAPHY AND AESTHETIC DESIGN PRINCIPLES.
/ USED COMPOSITION AND LAYOUT THEORY KNOWLEDGE TO DESIGN THEIR WEBSITE FOR DIFFERENT SCREEN TYPES ACCORDING TO CLIENT NEEDS AND PREFERENCES.
/ USED COMPOSITION AND LAYOUT THEORY KNOWLEDGE TO DESIGN THEIR WEBSITE FOR DIFFERENT SCREEN TYPES ACCORDING TO CLIENT NEEDS AND PREFERENCES.
GUANGZHOU
ANOTHER DESIGN STUDIO
11/2020
–
09/2021
JUNIOR
VISUAL DESIGNER
ACHIEVEMENT
/DEVELOPING CREATIVE ADVERTISING AND MARKETING CONTENT FOR THE EXHIBITIONS’ VISUAL IDENTITY AND PARTICIPATING IN THE PRODUCTION AND EXHIBITION SET-UPS.
/ DESIGNED AND DELIVERED INTERACTION-READY DIGITAL CONTENT FOR BRANDS USING TRANSMEDIA LANGUAGE CODING WHILE ENSURING MAXIMUM BRAND AWARENESS OF THE TARGET AUDIENCE/ MARKET.
/UTILIZED AFTER EFFECTS AND CINEMA 4D IN MAKING MOTION GRAPHIC ANIMATIONS FOR VIDEO PRODUCTIONS TO PROMOTE BRANDS.
/ DESIGNED AND DELIVERED INTERACTION-READY DIGITAL CONTENT FOR BRANDS USING TRANSMEDIA LANGUAGE CODING WHILE ENSURING MAXIMUM BRAND AWARENESS OF THE TARGET AUDIENCE/ MARKET.
/UTILIZED AFTER EFFECTS AND CINEMA 4D IN MAKING MOTION GRAPHIC ANIMATIONS FOR VIDEO PRODUCTIONS TO PROMOTE BRANDS.
GUANGZHOU
GIZZ. BRAND DESIGN CONSULTANT CO., LTD.
07/2018
–
09/2018
INTERNSHIP
GRAPHIC DESIGNER
ACHIEVEMENT
/ CONSULTED WITH CLIENTS TO GAIN AN IN-DEPTH UNDERSTANDING OF THEIR NEEDS PRIOR TO PROJECT INITIATION AND PRODUCED APPEALING AND COMPELLING PRESENTATIONS THAT ENGAGED TARGET AUDIENCES.
/ WORKED COLLABORATIVELY WITH TEAM MEMBERS TO CREATE THE PACKAGE CONCEPT, DESIGN AND PRODUCTION OF THE WHOLE SERIES OF A SKINCARE BRAND.
/PRODUCED QUALITY CONTENT IN ACCORDANCE WITH DEADLINES.
GUANGZHOU
HENGDE EDUCATION TECHNOLOGY CO., LTD.
01/2018
–
03/2018
CONTRACT
GRAPHIC DESIGNER
ACHIEVEMENT
/ MANAGED AND DEVELOPED THE COMPANY’S VISUAL IDENTITY INCLUDING BRAND POSITIONING, ADVERTISING MATERIALS, PROMOTIONS, AND DIGITAL MARKETING.
/ LEVERAGE BRANDING EXPERTISE IN ENHANCING THE COMPANY'S CORPORATE IMAGE TO ENSURE PROFITABILITY AND BUSINESS GROWTH.
/ CONSISTENTLY BROUGHT FORTH
A POSITIVE WORK ETHIC AND A PASSION FOR MY CRAFT.
GUANGZHOU
GU LIWEI ADVERTISING DESIGN COMPANY
06/2016
–
09/2017
FREELANCE
GRAPHIC DESIGNER
ACHIEVEMENT
/ DESIGNED AND DELIVERED SAFETY EDUCATION ASSETS FOR SHENZHEN SAFETY SUPERVISED BUREAU SEASONALLY, 4 SEASONS IN TOTAL.
EDUCATION
UNITED KINGDOM
LONDON COLLEGE OF COMMUNICATION, UAL
09 / 2021
–
12 / 2022
MASTER'S DEGREE
MA GRAPHIC BRANDING AND IDENTITY
CHINA
GUANGZHOU ACADEMY OF FINE ARTS
09 / 2016
-
07 / 2020
BACHELOR'S DEGREE
BA GRAPHIC DESIGN
ACHIEVEMENT
/
GRADUATION WITH HONOUR
/ EXCELLENT FINAL PROJECT
SOUTH KOREA
SEOUL NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY
09 / 2018
-
12 / 2018
EXCHANGE STUDENT PROGRAM
BA DESIGN
AWARDS
D&AD NEW BLOOD AWARDS
2022
WOOD PENCIL
CHIVAS
/ ONE OF 186 PENCIL WINNERS OUT OF THOUSANDS OF ENTRIES FROM THE WORLD AND WON THE PORTFOLIO COMPETITION.
/ WORKED COLLABORATIVELY TO PRODUCE WORK IN A CREATIVE AND EFFICIENT MANNER WHILE ENSURING BRAND AWARENESS OF THE TARGET AUDIENCE / MARKET.
/ COMPLETED 65% OF THE VISUAL IDENTITY INCLUDING BRAND POSITIONING, PACKAGE CONCEPT AND DESIGN, AND PROMOTIONS FOR CHIVAS.
TAIWAN INTERNATIONAL STUDENT DESIGN COMPETITION
2020
BRONZE AWARD
KAN TAI-KEUNG DESIGN AWARD