BRANDING / GRAPHIC / DIGITAL DESIGNER
BASED IN LONDON
︎︎︎ LINKEDIN
Kyla Gu is a London-based graphic, brand, and transmedia designer with over three years of experience. Born in Guangzhou, China, she has developed a robust foundation in design principles and techniques, combined with a passion for creating impactful visual experiences. Specializing in comprehensive brand identities, she excels at crafting visual narratives that resonate deeply with target audiences.
Kyla's expertise spans multiple facets of design, including creative coding, motion design, and 3D, allowing her to explore and expand the borders of graphic design. Her proficiency in typography ensures that she effectively conveys brand messages through carefully crafted and aesthetically pleasing layouts. Additionally, her skills in motion design bring brands to life, creating engaging and immersive visual experiences.
ANGZHOU
HENGDE EDUCATION TECHNOLOGY CO., LTD.
01/2018
/ MANAGED AND DEVELOPED THE COMPANY’S VISUAL IDENTITY INCLUDING BRAND POSITIONING, ADVERTISING MATERIALS, PROMOTIONS, AND DIGITAL MARKETING.
GUANGZHOU
GU LIWEI ADVERTISING DESIGN COMPANY
06/2016
EDUCATION
UNITED KINGDOM
LONDON COLLEGE OF COMMUNICATION, UAL
09 / 2021
MASTER'S DEGREE
MA GRAPHIC BRANDING AND IDENTITY
CHINA
GUANGZHOU ACADEMY OF FINE ARTS
09 / 2016
BACHELOR'S DEGREE
BA GRAPHIC DESIGN
/
GRADUATION WITH HONOUR
SOUTH KOREA
SEOUL NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY
09 / 2018
EXCHANGE STUDENT PROGRAM
BA DESIGN
AWARDS
D&AD NEW BLOOD AWARDS
2022
WOOD PENCIL
/ ONE OF 186 PENCIL WINNERS OUT OF THOUSANDS OF ENTRIES FROM THE WORLD AND WON THE PORTFOLIO COMPETITION.
TAIWAN INTERNATIONAL STUDENT DESIGN COMPETITION
2020
KAN TAI-KEUNG DESIGN AWARD
2019
2 SELECTED
BASED IN LONDON
︎︎︎ LINKEDIN
︎︎︎ INSTAGRAM
︎︎︎ KYLAGU0306@GMAIL.COM
ABOUT
Kyla Gu is a London-based graphic, brand, and transmedia designer with over three years of experience. Born in Guangzhou, China, she has developed a robust foundation in design principles and techniques, combined with a passion for creating impactful visual experiences. Specializing in comprehensive brand identities, she excels at crafting visual narratives that resonate deeply with target audiences.
Kyla's expertise spans multiple facets of design, including creative coding, motion design, and 3D, allowing her to explore and expand the borders of graphic design. Her proficiency in typography ensures that she effectively conveys brand messages through carefully crafted and aesthetically pleasing layouts. Additionally, her skills in motion design bring brands to life, creating engaging and immersive visual experiences.
EXPERIENCE
ANGZHOU
HENGDE EDUCATION TECHNOLOGY CO., LTD.
01/2018
–
03/2018
CONTRACT
GRAPHIC DESIGNER
ACHIEVEMENT
/ MANAGED AND DEVELOPED THE COMPANY’S VISUAL IDENTITY INCLUDING BRAND POSITIONING, ADVERTISING MATERIALS, PROMOTIONS, AND DIGITAL MARKETING.
/ LEVERAGE BRANDING EXPERTISE IN ENHANCING THE COMPANY'S CORPORATE IMAGE TO ENSURE PROFITABILITY AND BUSINESS GROWTH.
/ CONSISTENTLY BROUGHT FORTH
A POSITIVE WORK ETHIC AND A PASSION FOR MY CRAFT.
GUANGZHOU
GU LIWEI ADVERTISING DESIGN COMPANY
06/2016
–
09/2017
FREELANCE
GRAPHIC DESIGNER
ACHIEVEMENT
/ DESIGNED AND DELIVERED SAFETY EDUCATION ASSETS FOR SHENZHEN SAFETY SUPERVISED BUREAU SEASONALLY, 4 SEASONS IN TOTAL.
EDUCATION
UNITED KINGDOM
LONDON COLLEGE OF COMMUNICATION, UAL
09 / 2021
–
12 / 2022
MASTER'S DEGREE
MA GRAPHIC BRANDING AND IDENTITY
CHINA
GUANGZHOU ACADEMY OF FINE ARTS
09 / 2016
-
07 / 2020
BACHELOR'S DEGREE
BA GRAPHIC DESIGN
ACHIEVEMENT
/
GRADUATION WITH HONOUR
/ EXCELLENT FINAL PROJECT
SOUTH KOREA
SEOUL NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY
09 / 2018
-
12 / 2018
EXCHANGE STUDENT PROGRAM
BA DESIGN
AWARDS
D&AD NEW BLOOD AWARDS
2022
WOOD PENCIL
CHIVAS
/ ONE OF 186 PENCIL WINNERS OUT OF THOUSANDS OF ENTRIES FROM THE WORLD AND WON THE PORTFOLIO COMPETITION.
/ WORKED COLLABORATIVELY TO PRODUCE WORK IN A CREATIVE AND EFFICIENT MANNER WHILE ENSURING BRAND AWARENESS OF THE TARGET AUDIENCE / MARKET.
/ COMPLETED 65% OF THE VISUAL IDENTITY INCLUDING BRAND POSITIONING, PACKAGE CONCEPT AND DESIGN, AND PROMOTIONS FOR CHIVAS.
TAIWAN INTERNATIONAL STUDENT DESIGN COMPETITION
2020
BRONZE AWARD
KAN TAI-KEUNG DESIGN AWARD