EXPERIENCE
LONDON
LANDOR
04/2023
ACHIEVEMENT
LONDON
JACK RENWICK STUDIO
12/2022
/ PARTICIPATED IN THE BRAND STRATEGY AND RESEARCH PHASE OF THE PROJECT INCLUDING THE COMPLETION OF BRAND STORY AND BRAND NAMING.
LONDON
TTASSELLAB
06/2022
/ CREATED DESIGNS AND CONCEPTS FOR THE BRAND BOOK BASED ON ADVANCED KNOWLEDGE OF TYPOGRAPHY AND AESTHETIC DESIGN PRINCIPLES.
/ USED COMPOSITION AND LAYOUT THEORY KNOWLEDGE TO DESIGN THEIR WEBSITE FOR DIFFERENT SCREEN TYPES ACCORDING TO CLIENT NEEDS AND PREFERENCES.
GUANGZHOU
ANOTHER DESIGN STUDIO
11/2020
/DEVELOPING CREATIVE ADVERTISING AND MARKETING CONTENT FOR THE EXHIBITIONS’ VISUAL IDENTITY AND PARTICIPATING IN THE PRODUCTION AND EXHIBITION SET-UPS.
/ DESIGNED AND DELIVERED INTERACTION-READY DIGITAL CONTENT FOR BRANDS USING TRANSMEDIA LANGUAGE CODING WHILE ENSURING MAXIMUM BRAND AWARENESS OF THE TARGET AUDIENCE/ MARKET.
/UTILIZED AFTER EFFECTS AND CINEMA 4D IN MAKING MOTION GRAPHIC ANIMATIONS FOR VIDEO PRODUCTIONS TO PROMOTE BRANDS.
GUANGZHOU
GIZZ. BRAND DESIGN CONSULTANT CO., LTD.
07/2018
/ CONSULTED WITH CLIENTS TO GAIN AN IN-DEPTH UNDERSTANDING OF THEIR NEEDS PRIOR TO PROJECT INITIATION AND PRODUCED APPEALING AND COMPELLING PRESENTATIONS THAT ENGAGED TARGET AUDIENCES.
/ WORKED COLLABORATIVELY WITH TEAM MEMBERS TO CREATE THE PACKAGE CONCEPT, DESIGN AND PRODUCTION OF THE WHOLE SERIES OF A SKINCARE BRAND.
/PRODUCED QUALITY CONTENT IN ACCORDANCE WITH DEADLINES.
GUANGZHOU
HENGDE EDUCATION TECHNOLOGY CO., LTD.
01/2018
/ MANAGED AND DEVELOPED THE COMPANY’S VISUAL IDENTITY INCLUDING BRAND POSITIONING, ADVERTISING MATERIALS, PROMOTIONS, AND DIGITAL MARKETING.
/ LEVERAGE BRANDING EXPERTISE IN ENHANCING THE COMPANY'S CORPORATE IMAGE TO ENSURE PROFITABILITY AND BUSINESS GROWTH.
/ CONSISTENTLY BROUGHT FORTH
A POSITIVE WORK ETHIC AND A PASSION FOR MY CRAFT.
GUANGZHOU
GU LIWEI ADVERTISING DESIGN COMPANY
06/2016
/ DESIGNED AND DELIVERED SAFETY EDUCATION ASSETS FOR SHENZHEN SAFETY SUPERVISED BUREAU SEASONALLY, 4 SEASONS IN TOTAL.
EDUCATION
UNITED KINGDOM
LONDON COLLEGE OF COMMUNICATION, UAL
09 / 2021
MASTER'S DEGREE
MA GRAPHIC BRANDING AND IDENTITY
CHINA
GUANGZHOU ACADEMY OF FINE ARTS
09 / 2016
BACHELOR'S DEGREE
/ GRADUATION WITH HONOUR
/ EXCELLENT FINAL PROJECT
SOUTH KOREA
SEOUL NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY
09 / 2018
EXCHANGE STUDENT PROGRAM
BA DESIGN
AWARDS
D&AD NEW BLOOD AWARDS
2022
WOOD PENCIL
CHIVAS
/ ONE OF 186 PENCIL WINNERS OUT OF THOUSANDS OF ENTRIES FROM THE WORLD AND WON THE PORTFOLIO COMPETITION.
TAIWAN INTERNATIONAL STUDENT DESIGN COMPETITION
2020
KAN TAI-KEUNG DESIGN AWARD
2019
LONDON
LANDOR
04/2023
–
PRESENT
MID-WEIGHT
GRAPHIC DESIGNER
ACHIEVEMENT
/ UTILIZED BRAND STRATEGY KNOWLEDGE AND ADOBE SOFTWARE SKILLS IN MAKING VISUAL CONTENT FOR FORTUNE 500 BRANDS INCLUDING PWC, BAT, BP.
/ CRAFTED COMPELLING DESIGNS THAT SEAMLESSLY EXTEND ACROSS MULTIPLE PLATFORMS AND MEDIA, ENSURING CONSISTENT BRAND MESSAGING AND ENGAGEMENT.
LONDON
JACK RENWICK STUDIO
12/2022
–
02/2023
INTERNSHIP
GRAPHIC DESIGNER
ACHIEVEMENT
/ PARTICIPATED IN THE BRAND STRATEGY AND RESEARCH PHASE OF THE PROJECT INCLUDING THE COMPLETION OF BRAND STORY AND BRAND NAMING.
/ EXPLORATED STUDIO WEBSITE FOR DIFFERENT PERSPECTIVES.
LONDON
TTASSELLAB
06/2022
–
08/2022
FREELANCE
VISUAL DESIGNER
ACHIEVEMENT
/ CREATED DESIGNS AND CONCEPTS FOR THE BRAND BOOK BASED ON ADVANCED KNOWLEDGE OF TYPOGRAPHY AND AESTHETIC DESIGN PRINCIPLES.
/ USED COMPOSITION AND LAYOUT THEORY KNOWLEDGE TO DESIGN THEIR WEBSITE FOR DIFFERENT SCREEN TYPES ACCORDING TO CLIENT NEEDS AND PREFERENCES.
GUANGZHOU
ANOTHER DESIGN STUDIO
11/2020
–
09/2021
JUNIOR
VISUAL DESIGNER
ACHIEVEMENT
/DEVELOPING CREATIVE ADVERTISING AND MARKETING CONTENT FOR THE EXHIBITIONS’ VISUAL IDENTITY AND PARTICIPATING IN THE PRODUCTION AND EXHIBITION SET-UPS.
/ DESIGNED AND DELIVERED INTERACTION-READY DIGITAL CONTENT FOR BRANDS USING TRANSMEDIA LANGUAGE CODING WHILE ENSURING MAXIMUM BRAND AWARENESS OF THE TARGET AUDIENCE/ MARKET.
/UTILIZED AFTER EFFECTS AND CINEMA 4D IN MAKING MOTION GRAPHIC ANIMATIONS FOR VIDEO PRODUCTIONS TO PROMOTE BRANDS.
GUANGZHOU
GIZZ. BRAND DESIGN CONSULTANT CO., LTD.
07/2018
–
09/2018
INTERNSHIP
GRAPHIC DESIGNER
ACHIEVEMENT
/ CONSULTED WITH CLIENTS TO GAIN AN IN-DEPTH UNDERSTANDING OF THEIR NEEDS PRIOR TO PROJECT INITIATION AND PRODUCED APPEALING AND COMPELLING PRESENTATIONS THAT ENGAGED TARGET AUDIENCES.
/ WORKED COLLABORATIVELY WITH TEAM MEMBERS TO CREATE THE PACKAGE CONCEPT, DESIGN AND PRODUCTION OF THE WHOLE SERIES OF A SKINCARE BRAND.
/PRODUCED QUALITY CONTENT IN ACCORDANCE WITH DEADLINES.
GUANGZHOU
HENGDE EDUCATION TECHNOLOGY CO., LTD.
01/2018
–
03/2018
CONTRACT
GRAPHIC DESIGNER
ACHIEVEMENT
/ MANAGED AND DEVELOPED THE COMPANY’S VISUAL IDENTITY INCLUDING BRAND POSITIONING, ADVERTISING MATERIALS, PROMOTIONS, AND DIGITAL MARKETING.
/ LEVERAGE BRANDING EXPERTISE IN ENHANCING THE COMPANY'S CORPORATE IMAGE TO ENSURE PROFITABILITY AND BUSINESS GROWTH.
/ CONSISTENTLY BROUGHT FORTH
A POSITIVE WORK ETHIC AND A PASSION FOR MY CRAFT.
GUANGZHOU
GU LIWEI ADVERTISING DESIGN COMPANY
06/2016
–
09/2017
FREELANCE
GRAPHIC DESIGNER
ACHIEVEMENT
/ DESIGNED AND DELIVERED SAFETY EDUCATION ASSETS FOR SHENZHEN SAFETY SUPERVISED BUREAU SEASONALLY, 4 SEASONS IN TOTAL.
EDUCATION
UNITED KINGDOM
LONDON COLLEGE OF COMMUNICATION, UAL
09 / 2021
–
12 / 2022
MASTER'S DEGREE
MA GRAPHIC BRANDING AND IDENTITY
CHINA
GUANGZHOU ACADEMY OF FINE ARTS
09 / 2016
-
07 / 2020
BACHELOR'S DEGREE
BA GRAPHIC DESIGN
ACHIEVEMENT
/ GRADUATION WITH HONOUR
/ EXCELLENT FINAL PROJECT
SOUTH KOREA
SEOUL NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY
09 / 2018
-
12 / 2018
EXCHANGE STUDENT PROGRAM
BA DESIGN
AWARDS
D&AD NEW BLOOD AWARDS
2022
WOOD PENCIL
CHIVAS
/ ONE OF 186 PENCIL WINNERS OUT OF THOUSANDS OF ENTRIES FROM THE WORLD AND WON THE PORTFOLIO COMPETITION.
/ WORKED COLLABORATIVELY TO PRODUCE WORK IN A CREATIVE AND EFFICIENT MANNER WHILE ENSURING BRAND AWARENESS OF THE TARGET AUDIENCE / MARKET.
/ COMPLETED 65% OF THE VISUAL IDENTITY INCLUDING BRAND POSITIONING, PACKAGE CONCEPT AND DESIGN, AND PROMOTIONS FOR CHIVAS.
TAIWAN INTERNATIONAL STUDENT DESIGN COMPETITION
2020
BRONZE AWARD
KAN TAI-KEUNG DESIGN AWARD
2019
2 SELECTED