HOW FAR AWAY LIVING OUR DISTANCE?


TIME MUSEUM COMMUNITY ART
FESTIVAL
































































2022

BRANDING IDENTITY & ART INTERVENTION


CLIENT

TIMES MUSEUM


AGENCY

ANOTHER DESIGN STUDIO


DESIGN DIRECTOR / ART DIRECTOR

ZHAO LIU, HUODE ZHAN


GRAPHIC / MOTION /3D DESIGNER

KYLA GU


GRAPHIC DESIGNER / PHOTOGRAPHER

YINSI YANG



THIS IS A COMMUNITY ART FESTIVAL THAT DISCUSSES THE PHYSICAL OR EMOTIONAL DISTANCE BETWEEN PEOPLE IN EPIDEMICS. THE RED PLASTIC STOOL IS A TYPICAL SYMBOL OF MOST CHINESE URBAN VILLAGES AND SERVES AS A MEDIUM TO CONNECT PEOPLE. THEREFORE, IT WAS USED AS A CARRIER, BREAKING AWAY FROM ITS INHERENT FORM TO CREATE A VARIETY OF ‘STOOLS' THAT ATTEMPT TO CREATE A SENSE OF 'DISTANCE' AND ‘CONNECTION' WITHIN THE SHAPE.

HOW FAR AWAY LIVING OUR DISTANCE?
TIME MUSEUM COMMUNITY ART FESTIVAL

2022

BRANDING IDENTITY & ART INTERVENTION


CLIENT

TIMES MUSEUM


AGENCY

ANOTHER DESIGN STUDIO


DESIGN DIRECTOR / ART DIRECTOR

ZHAO LIU, HUODE ZHAN


GRAPHIC / MOTION /3D DESIGNER

KYLA GU


GRAPHIC DESIGNER / PHOTOGRAPHER

YINSI YANG



THIS IS A COMMUNITY ART FESTIVAL THAT DISCUSSES THE PHYSICAL OR EMOTIONAL DISTANCE BETWEEN PEOPLE IN EPIDEMICS. THE RED PLASTIC STOOL IS A TYPICAL SYMBOL OF MOST CHINESE URBAN VILLAGES AND SERVES AS A MEDIUM TO CONNECT PEOPLE. THEREFORE, IT WAS USED AS A CARRIER, BREAKING AWAY FROM ITS INHERENT FORM TO CREATE A VARIETY OF ‘STOOLS' THAT ATTEMPT TO CREATE A SENSE OF 'DISTANCE' AND ‘CONNECTION' WITHIN THE SHAPE.