2022
SPECULATIVE VISUAL IDENTITY
PROJECT TYPE
PERSONAL PROJECT
“HOW CAN WE REDUCE UNNECESSARILY WASTE OF MOONCAKE GIFT BOXES PACKAGE EVERY YEAR WHILE ENSURING A SENSE OF CONSUMER EXPERIENCE?” IS THE STARTING POINT OF JUSTMOONCAKE. THE PLASTIC LAYERS PACKAGE IS REPLACED BY AN EDIBLE SODIUM BALL WRAPPING THE MOONCAKE, AND EACH LETTER IN THE LOGO REPRESENTS A WANDERER FAR AWAY FROM HOME, WHILE THE CIRCLE REPRESENTS THE REUNION AND THE MOON. AND THE LOGO WOULD BE CHANGEABLE FOLLOWING THE MOON CHANGES.
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JUSTMOONCAKE
2022
SPECULATIVE VISUAL IDENTITY
PROJECT TYPE
PERSONAL PROJECT
“HOW CAN WE REDUCE UNNECESSARILY WASTE OF MOONCAKE GIFT BOXES PACKAGE EVERY YEAR WHILE ENSURING A SENSE OF CONSUMER EXPERIENCE?” IS THE STARTING POINT OF JUSTMOONCAKE. THE PLASTIC LAYERS PACKAGE IS REPLACED BY AN EDIBLE SODIUM BALL WRAPPING THE MOONCAKE, AND EACH LETTER IN THE LOGO REPRESENTS A WANDERER FAR AWAY FROM HOME, WHILE THE CIRCLE REPRESENTS THE REUNION AND THE MOON. AND THE LOGO WOULD BE CHANGEABLE FOLLOWING THE MOON CHANGES.
