PACKAGE DESIGN
&
SPECULATIVE DESIGN

“How can we reduce unnecessary waste from mooncake gift box packaging each year while maintaining a positive consumer experience?”

This question is the foundation of JUSTMOONCAKE. My innovative approach replaces traditional plastic packaging with an edible sodium ball that wraps the mooncake. Each letter in the logo symbolizes a person far from home, with the circle representing reunion and the moon. Additionally, the logo evolves to reflect the phases of the moon.