2021
VISUAL IDENTITY
CLIENT
GUANGZHOU YIZHI HOME FURNISHING CO.
AGENCY
ANOTHER DESIGN STUDIO
MAIN
CONTRIBUTION
IDEATION, LOGO, KEY VISUALS DEVELOPMENT, MOTION DESIGN.
Daily Neaty is a new brand that focuses on the
washing and care of women's underwear. Based on the brand's home appliance
attributes, we use rotation as the concept and restore the washing machine's
state of use through the dynamic effect of letter rotation. In the logo font
design, based on the concise text skeleton, the thickness changes of the
internal space details are increased to reflect feminine beauty and fashion.
