DAILY NEATY
2021
VISUAL IDENTITY
CLIENT
GUANGZHOU YIZHI HOME FURNISHING CO.
AGENCY
ANOTHER DESIGN STUDIO
DESIGN DIRECTOR / ART DIRECTOR
ZHAO LIU, HUODE ZHAN
GRAPHIC / MOTION DESIGNER
KYLA GU, LEXUAN LI
DAILY NEATY IS A NEW BRAND THAT FOCUSES ON THE WASHING AND CARE OF WOMEN'S UNDERWEAR. BASED ON THE BRAND'S HOME APPLIANCE ATTRIBUTES, WE USE ROTATION AS THE CONCEPT AND RESTORE THE WASHING MACHINE'S STATE OF USE THROUGH THE DYNAMIC EFFECT OF LETTER ROTATION. IN THE LOGO FONT DESIGN, BASED ON THE CONCISE TEXT SKELETON, THE THICKNESS CHANGES OF THE INTERNAL SPACE DETAILS ARE INCREASED TO REFLECT FEMININE BEAUTY AND FASHION.
