CHIVAS PROSPECT
D&AD NEW BLOOD 2022 WINNER PROJECT
2022
PACKAGE DESIGN
CLIENT
CHIVAS
CREATIVE TEAM
KYLA GU, CAMERON HALL, JURI OKITA, RUIDUO CHEN
People usually have a bias toward the feeling of whisky
being unrepresentative and uninclusive, in order to develop a new product that
appeals to the next generation of hustlers, our solution introduces the concept
of ‘every success comes in different shapes’ that aims to deconstruct the
traditions of what defines.
Final concept introduces a new product named ‘prospect’,
that celebrates diverse stories of those forging their paths to success. With
an updated visual identity and a unique approach to the bottle and package
design, we want you to feel that your success is something you can proudly own.
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CHECK OUT THE PROJECT ON D&AD
