CHIVAS PROSPECT
D&AD NEW BLOOD 2022 WINNER PROJECT
2022
PACKAGING RENEW
CLIENT
CHIVAS
GRAPHIC DESIGN
KYLA GU, CAMERON HALL, JURI OKITA, RUIDUO CHEN
PEOPLE USUALLY HAVE A BIAS TOWARD THE FEELING OF WHISKY BEING UNREPRESENTATIVE AND UN-INCLUSIVE, IN ORDER TO DEVELOP A NEW PRODUCT THAT APPEALS TO THE NEXT GENERATION OF HUSTLERS, OUR SOLUTION INTRODUCES THE CONCEPT OF ‘EVERY SUCCESS COMES IN DIFFERENT SHAPES’ THAT AIMS TO DECONSTRUCT THE TRADITIONS OF WHAT DEFINES. FINAL CONCEPT INTRODUCES A NEW PRODUCT NAMED ‘PROSPECT’, THAT CELEBRATES DIVERSE STORIES OF THOSE FORGING THEIR PATHS TO SUCCESS. WITH AN UPDATED VISUAL IDENTITY AND A UNIQUE APPROACH TO THE BOTTLE AND PACKAGE DESIGN, WE WANT YOU TO FEEL THAT YOUR SUCCESS IS SOMETHING YOU CAN PROUDLY OWN.
︎︎︎CHECK OUT OUR PROJECT
CHIVAS PROSPECT
2022
PACKAGING RENEW
CLIENT
CHIVAS
GRAPHIC DESIGN
KYLA GU, CAMERON HALL, JURI OKITA, RUIDUO CHEN
PEOPLE USUALLY HAVE A BIAS TOWARD THE FEELING OF WHISKY BEING UNREPRESENTATIVE AND UN-INCLUSIVE, IN ORDER TO DEVELOP A NEW PRODUCT THAT APPEALS TO THE NEXT GENERATION OF HUSTLERS, OUR SOLUTION INTRODUCES THE CONCEPT OF ‘EVERY SUCCESS COMES IN DIFFERENT SHAPES’ THAT AIMS TO DECONSTRUCT THE TRADITIONS OF WHAT DEFINES. FINAL CONCEPT INTRODUCES A NEW PRODUCT NAMED ‘PROSPECT’, THAT CELEBRATES DIVERSE STORIES OF THOSE FORGING THEIR PATHS TO SUCCESS. WITH AN UPDATED VISUAL IDENTITY AND A UNIQUE APPROACH TO THE BOTTLE AND PACKAGE DESIGN, WE WANT YOU TO FEEL THAT YOUR SUCCESS IS SOMETHING YOU CAN PROUDLY OWN.
︎︎︎CHECK OUT OUR PROJECT
